Cover Image for How to Find the Right Users to Involve in Product Discovery

Identifying the right users to involve is challenging. It’s a multi-step and iterative process, that follows a series of inquiries. The first step is the most consequential: "What are we trying to learn?"

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Cover Image for Propensity to Help a Stranger (Participate in User Research)

Propensity to Help a Stranger (Participate in User Research)

We know that understanding motive is the key to uncovering user insights. And while you may spend interview after interview digging for motive – how often have you asked yourself why the participant agreed to the call in the first place?

Cover Image for Why PMs struggle with product discovery

Why PMs struggle with product discovery

Product discovery is an inherently messy collaboration between people, processes, and tooling. Teams that excel at discovery each do so in their own way, but have at least this one thing in common.

Cover Image for Directed vs. Undirected Problem Discovery

Directed vs. Undirected Problem Discovery

A large part of finding the right problems to solve requires speaking to your users. Not just any users, but the right users. And not just about anything, but the right things.

Cover Image for Dear Product Teams…

Dear Product Teams…

… can you name the last product you used that felt purpose-built to support your discovery practices?

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