Cover Image for A conversation with Jeff Clark

A conversation with Jeff Clark

Interview|

There’s this stigma that it has to be the researchers, or has to be the designers, or has to be the PMs. But it’s not that hard. If you need to know something, you just go talk to people, regardless of your role. So if you care about making great products, you need to go talk to people.

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Cover Image for Propensity to Help a Stranger (Participate in User Research)

Propensity to Help a Stranger (Participate in User Research)

We know that understanding motive is the key to uncovering user insights. And while you may spend interview after interview digging for motive – how often have you asked yourself why the participant agreed to the call in the first place?

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Cover Image for Directed vs. Undirected Problem Discovery

Directed vs. Undirected Problem Discovery

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Cover Image for Dear Product Teams…

Dear Product Teams…

… can you name the last product you used that felt purpose-built to support your discovery practices?

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