There’s this stigma that it has to be the researchers, or has to be the designers, or has to be the PMs. But it’s not that hard. If you need to know something, you just go talk to people, regardless of your role. So if you care about making great products, you need to go talk to people.
Identifying the right users to involve is challenging. It’s a multi-step and iterative process, that follows a series of inquiries. The first step is the most consequential: "What are we trying to learn?"
We know that understanding motive is the key to uncovering user insights. And while you may spend interview after interview digging for motive – how often have you asked yourself why the participant agreed to the call in the first place?
Product discovery is an inherently messy collaboration between people, processes, and tooling. Teams that excel at discovery each do so in their own way, but have at least this one thing in common.
A large part of finding the right problems to solve requires speaking to your users. Not just any users, but the right users. And not just about anything, but the right things.
… can you name the last product you used that felt purpose-built to support your discovery practices?
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