Does Product Discovery Take Too Long? - Sergio Schüler

One thing I hear often from product leaders and CEOs is that product discovery takes too long. Do you ever hear that?

The sad reality is that it's unconventional to test for assumptions. So when you talk discovery for I would say most PMs, they think about validating a whole idea or a whole solution or a whole problem, and not the pieces of that make the whole.

This usually leads to too costly discovery, which then execs or product leaders come and complain "Hey, you're spending like one month in discovery!"

And they're not completely wrong because sometimes people go completely overboard and spend orders of of the development effort for that feature in discovery, which just doesn't make sense.